Born From a Love of Horology
At Elite Master, our passion for luxury watches goes beyond the ordinary. Our journey began with a shared love for horology and the desire to give watch enthusiasts a seamless, trustworthy way to buy, sell and trade their prized timepieces.
From our private office in Business Bay, Dubai, we have grown into a trusted destination for collectors across the UAE and around the world — known for deep expertise, competitive prices and an uncompromising commitment to authenticity.
“We don’t simply sell watches. We match people with the pieces they will treasure for a lifetime.”
Purpose Behind Every Piece
Connecting Collectors With Their Dream Timepieces
To connect watch collectors, connoisseurs and enthusiasts with their dream timepieces while delivering unparalleled service and expertise — offering a curated selection where every watch meets our strict standards of quality, authenticity and craftsmanship.
The Region’s Most Trusted Name in Luxury Watches
To be the first call for anyone in the Gulf who buys, sells or trades a fine watch — recognised for honesty, discretion and knowledge, and for relationships that last far longer than any single transaction.
Values We Wear Every Day
Six principles that guide every evaluation, every offer and every conversation.
Extensive Expertise
Our specialists bring in-depth knowledge of the luxury watch market, so you receive accurate, reliable information on every timepiece.
Curated Selection
A diverse range from renowned maisons and independent makers, chosen to match your style and preferences.
Authenticity Guaranteed
Every watch we offer is 100% authentic and passes a rigorous authentication process — no doubts, ever.
Personalised Service
We believe in lasting relationships. Our team is always ready to assist you throughout your watch-buying journey.
Secure Transactions
Your trust and security are paramount. Every transaction is handled with discretion and protected end to end.
Fast Dealing
Clear evaluations and same-day payment — sell your watch and receive cash in around 15 minutes.
Meet the Specialists
Senior Commercial Experience, Built on Long-Term Relationships
Ahmad Kharrat
“Every client deserves the truth about the watch in front of them and a fair price for it.”
Founder Ahmad Kharrat brings more than 19 years of experience in the luxury watch industry, with a career spanning prestigious maisons including Audemars Piguet, Richard Mille, Patek Philippe, Chopard, Ulysse Nardin, De Grisogono and Rolex.
That background brings a deep understanding of the standards, language and expectations of high-value luxury. Elite Master combines this experience with market knowledge, client understanding and disciplined execution
Mohamad Kharrat
20+ years of management experience, bringing operational discipline, commercial structure and consistency to the day-to-day execution of Elite Master
Hussain Tahrani
25+ years in senior sales and client service. IGI and GIA-certified diamond specialist with deep experience in relationship development and high-value client engagement.
Dirar Jneid
20+ years in luxury retail with leading maisons including Cartier, IWC, MR Porter and Net-A-Porter. Brings relationship-led sales, client development and strong commercial understanding.
How Every Watch Earns Our Name
Before any timepiece is offered — or any offer is made — it passes through the same four checks.
Provenance & Papers
Serial and reference numbers are matched against warranty cards, boxes and service records to confirm the watch’s history.
Case, Dial & Bracelet
Engravings, fonts, lume, finishing and bracelet codes are examined under magnification for any sign of replacement or tampering.
Movement Inspection
The calibre is verified and its timekeeping, power reserve and complications are tested on professional equipment.
Condition Grading & Pricing
Each watch is graded honestly and priced against the current market — so you always know exactly what you are buying or selling.
Speak With a Specialist
Have a question, a watch to sell, or a reference you’re hunting for? Reach out — we’ll be delighted to help.